Digital Marketing : Learn, Launch & Lead in the Digital World

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About Course

Learn how to grow brands, earn online, and stand out — even without a fancy degree or tech background.

This isn’t your boring textbook course.
 This is a career launchpad disguised as a fun learning adventure — packed with real-world simulations, social media challenges, AI tools, and creator-style projects.

Whether you’re a student, job seeker, freelancer, or side-hustler — this course will help you turn skills into income and ideas into impact.

What Will You Learn?

  • Build a website and landing page (even if you're non-techie)
  • Rank on Google using smart SEO hacks
  • Create ads, funnels, and sell online (real tools, real results)
  • Master Instagram, LinkedIn, and Reels for growth
  • Write content that sells (emails, captions, hooks, blogs)
  • Track analytics like a pro using Google tools
  • Use ChatGPT, Canva, CapCut & 25+ tools to scale everything
  • Create a personal brand that gets you clients, internships, or job offers
  • Launch your first ₹earning campaign or product

Course Content

Welcome to the Digital Jungle
By the end of this module, learners will: Understand what digital marketing really means (not just definitions) Explore real-life examples from India and the world Discover career opportunities in this field Learn about how the digital customer behaves today Get inspired to pursue the rest of the course with excitement

  • What is Digital Marketing (Really)?
  • Why is Digital Marketing the Future?
  • Meet Neha – The Digital Buyer in Action
  • Career Opportunities in Digital Marketing – What Can YOU Become?
  • Digital Marketing Trends in 2025 – The Future is Now
  • Module 1 Mini Project: Decode a Digital Brand
  • Digital Passport Quiz

Website & Landing Page Fundamentals
Build Your Digital Home — and Make the Internet Work for You By the end of this module, students will: Understand different types of digital websites (landing pages, portfolios, stores) Learn the why and how of setting up websites without coding Build their own 1-page personal website or offer page Use psychology-backed design principles (FOMO, CTA placement, authority triggers) Avoid beginner mistakes using "Trap Alert" guides Get inspired by real-world success stories

Become the Google Whisperer (SEO)
If Google were a person, you’re about to learn how to speak its language. By the end of this module, students will: Understand the core pillars of SEO (On-page, Off-page, Technical) Master keyword research (even for the weirdest niches) Analyze real websites for SEO wins and gaps Build a zero-click strategy that ranks without clicks

Paid Ad Arena – Mastering Google Ads & PPC
Learn how to run profitable Google Ads campaigns, understand the PPC ecosystem, and write emotionally compelling ad copy — with hands-on, practical simulations.

Social Media Marketing like a Creator
“Scroll, Post, Grow — Master Social Like a Pro.” This module is designed to help learners go from just scrolling to strategic storytelling — across major platforms. By the end of this module, learners will be able to: Build platform-specific content strategies Understand algorithms, trends, and creator psychology Launch organic + paid social campaigns Use social media tools like Meta Suite, Buffer, CapCut, Canva Create a content calendar and post like a brand

Story-Selling through Content & Copywriting
Where creativity meets consumer psychology — and turns content into conversions. Help learners master the art of storytelling that sells, combining human psychology, clear messaging, and modern AI tools to create irresistible content across formats.

Inbox Impact – Email + Automation
Teach learners how to craft irresistible email sequences, set up basic automations, and convert subscribers into loyal fans or customers. By the end of this module, learners will be able to: Write engaging subject lines and email content that gets opened and read Understand how to segment lists and personalize messages Use free tools (like Mailchimp or Brevo) to set up automated email sequences Create a mini email campaign series based on storytelling principles Run a trigger-based automation with basic conditions

Lights, Camera, Market! (Video)
Shoot a Product Video Using Just Your Phone Learn Editing with Reels Format A/B Test 2 Thumbnails and Compare CTR

Analytics like Sherlock Holmes
Because great marketers don’t guess — they detect, decode, and decide.

AI + Digital Marketing = Future You
Outcome: Students will confidently use AI tools to create content, optimize campaigns, analyze data, and become future-proof marketers.

eCommerce & Affiliate Playground
Learn how to build your mini-store, market weird products, and earn even while you sleep.

Become a 1-Person Marketing Agency
Learn how to brand yourself, get clients, and confidently deliver work — solo style.

Personal Branding: Your Superpower
When people search your name… what do they find? Goal of the Module: To help students position themselves like a product — build visibility, showcase credibility, and attract career or freelance opportunities by designing their personal brand.

Final Project
You’ll be assigned a fun niche (e.g., Alien Food, Tech for Monks, Talking Plants), and you must: Build a brand Launch its website + social + ad campaign Track data and present ROI Pitch your brand in a Shark Tank-style mock presentation

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